NAB Key News:

• Demonstrating PayWizard, the powerful payment system that also captures valuable marketing information to help broadcasters and content owners provide a better service
• Launch of the eWallet top-up service to allow consumers to easily purchase digital media from various sources and across multiple platforms
• Example of PayWizard in action – Racing UK
• Partner announcement – KIT digital, Tangerine

NAB 2010, Las Vegas – 12 April 2010 – At NAB 2010 MGt, the leading provider of billing and customer management software, will be demonstrating its enhanced payment and billings service, newly branded as PayWizard, which helps digital media content owners to monetise content and build closer relationships with consumers by simplifying the payment process. At the heart is an eWallet that provides a simple and efficient payment gateway service, allowing consumers to purchase digital media from a variety of sources using a single ‘top-up’ account.

In today’s multiplatform world digital content owners have a wide variety of outlets where they can sell their products, whether online newspapers, music videos or online games, but managing the process while maintaining a good service can be problematic. PayWizard – which currently manages more than 10 million customer transactions and bills more than $400 million annually and is fully PCI compliant – not only deals with payment transactions but also provides the tools to enable content owners to collect valuable marketing data about consumers, provide critical reporting capabilities, and offer a range of customer support services.

Jamie Mackinlay, Commercial Director, MGt, said, “It might seem like the last and most obvious piece of the content monetization puzzle, but the payment system is really important in order to create a simple easy-to-use service and to build a close relationship with the customer. Unlike other payment and billing tools, PayWizard allows the content owner to keep, analyse and use vital marketing data – where the customer has been, what they have bought, what their purchasing habits are – in order to improve their service, personalise the customer viewing experience and provide additional opportunities to sell more content.”

PayWizard’s value-added service allows merchants to quickly set up their online offering by providing technical integration services in order to connect with multiple platforms, and the necessary operational infrastructure and services such as reporting and content tracking, which would require heavy investment in time and money to set up independently.

PayWizard also provides a top-up payment device for digital media consumption. Instead of having to register personal and bank account details on individual sites, the consumer would register with PayWizard for a single ‘eWallet’, nominate payment details and choose how much to top up and how often, and would then be able to use their account quickly and easily on any site that is signed up to the PayWizard service.

“PayWizard is an attractive offer for all sizes digital media companies, allowing them to offer an easy and secure billing service, with the additional benefits of PayWizard, for a relatively small outlay,” Mackinlay said. “We see PayWizard becoming the common currency for digital media transactions.”

In addition to PayWizard, MGt will also be demonstrating its Profile Software Suite, which provides robust support for specific end-to-end applications such as subscriber TV and IPTV. MGt can be found on Booth SU9506R in the Broadband Lifestyles Pavilion.

ABOUT MGt

MGt is a specialist provider of payment and billing services, media consumer software and outsourced solutions for global Telecommunications, Media, Technology, Entertainment and Retail markets.

For over ten years MGt has developed an innovative and unique Tier 1 managed service platform that, along with our staff of over 1,000, annually manages more than 10 million customer contacts, bills more than $400 million and fulfils more than 4 million items.

MGt today provides a unique services package that includes: hosted billing and payment solutions, subscriber management software for digital media platforms, end to end IPTV solutions and a full outsourced customer management capability.

Our client list includes BT Retail, Sony Entertainment, BT Vision, Digital UK, Discovery Networks, Freeview, Move Networks, Orange, Top Up TV and Five.

For more information visit www.mgtplc.com

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